The Japanese Ministry of Health, Labor, and Welfare has partnered with Studio Sunrise to use Love Live! Sunshine!! characters to promote good hygiene during the coronavirus pandemic.
The collaboration was announced on the official Twitter of the Ministry of Health, Labor, and Welfare. A poster with Love Live! characters Chika Takami, Riko Sakurauchi, and You Watanabe going over how to properly wash your hands in order to prevent the spread of the coronavirus.
Ⓒ2017 プロジェクトラブライブ！サンシャイン!! pic.twitter.com/YJ54aJGlcU
— 厚生労働省 (@MHLWitter) May 12, 2020
It seems the intent of the campaign is to reach a younger demographic. The Ministry further emphasizes in a reply that it’s an important collaboration as it’s up to young people to protect older and more vulnerable family members.
Love Live! Sunshine!! is a spin-off sequel to Love Live! School Idol Project, following the lives of a new group of nine girls becoming idols to raise money to prevent their school from shutting down. The anime first broadcast in 2016, animated by aforementioned Studio Sunrise, and directed by Kazuo Sakai.
The ongoing coronavirus pandemic (also known as COVID-19 officially, or Chinese Flu to others) has affected many worldwide, from businesses to public gatherings and events.
This includes postponements of GDC, the Tokyo 2020 Olympic Games, the physical events for EVO 2020 and Tokyo Game Show 2020, and cancellations E3 2020 (including digital events), the physical event for Gamescom 2020, and Comiket 98.
The Johns Hopkins Whiting School of Engineering are mapping the virus’ spread [1, 2]. As of this time of writing, there have been over 4.315 million total confirmed cases worldwide, and over 2.498 million active cases. There have been over 294,000 deaths, however over 1.523 million people have made a “total recovery.”
Japan has had a total of 15,968 cases (6,780 active cases), 657 deaths, and 8,531 recoveries.