Japanese Theme Parks Start “Please Scream Inside Your Heart” Campaign to Prevent Spread of Coronavirus

Japanese theme parks are implementing a soft ban on screaming on attractions, encouraging guests to “scream inside your heart” in order to prevent the spread of the coronavirus.

The Wall Street Journal reports two executives of the Fuji-Q Highland amusement park shot a video of themselves descending the 230 foot drop of the Fujiyama roller coaster in complete silence. At the end, the video concluded with the message “Please scream inside your heart.”

You can find that video below.

The intention of the video is to help prevent the spread of the coronavirus during the ongoing pandemic. Health officials have declared that actions that project the voice such as singing, screaming, or speech-giving enhance the spread of particles that could carry the coronavirus.

Japan’s theme park associations have released guidelines stating that screaming ought to be discouraged at their locations in order to prevent the spread. While the ban is reportedly not strictly enforced, voluntary restrictions in Japan have reportedly more success than in other countries.

Throughout the coronavirus pandemic in Japan, wearing a mask has not been strictly enforced. However Japan, like other East Asian countries, has encouraged mask wearing when sick for years before the spread of the virus.

The ongoing coronavirus pandemic (also known as COVID-19 officially, or Chinese Flu to others) has affected many worldwide, from businesses to public gatherings and events.

This includes postponements of GDC, the Tokyo 2020 Olympic Games, the physical events for EVO 2020 and Tokyo Game Show 2020, and cancellations E3 2020 (including digital events), BlizzCon 2020, the physical event for Gamescom 2020Comiket 98, and MAGStock 2020.

We also reported Assault Lily Bouquet being delayed, along with Mafia: Definitive Edition.

The Johns Hopkins Whiting School of Engineering are mapping the virus’ spread [12]. As of this time of writing, there are over over 4.927 million active cases worldwide. There have been over 551,000 deaths, however over 6.650 million people have made a “total recovery.” There have been over 12.128 million total confirmed cases.

Japan has 2,190 active cases (20,613 total cases active cases), 982 deaths, and 17,441 recoveries.

This is Nicchiban Culture. In this column, we regularly cover Japanese culture, geek culture, and things related to anime. Please leave feedback and let us know if there’s something you want us to cover!

Image: Fuji-Q



A basement-dwelling ogre, Brandon's a fan of indie games and slice of life anime. Has too many games and not enough time.